PRIVACY POLICY

Company Name: Novo Development Company, LLC
Effective Date: March 07, 2025
Website: https://www.novodevco.com/

Introduction

At Novo Development Company, LLC ("Novo," "we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit https://www.novodevco.com/ (the "Site") or participate in our SMS messaging program. This policy complies with applicable laws and 10DLC regulations for SMS campaigns.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, phone number, email address, and mailing address provided when you contact us, request services, or opt into SMS updates.

  • Usage Data: IP address, browser type, pages visited, and time spent on the Site, collected via cookies or analytics tools.

  • SMS Opt-In Data: Phone numbers and consent records when you join our SMS program.

2. How We Collect Information

  • Directly from You: Via forms on the Site, phone calls, emails, or SMS opt-in methods.

  • Automatically: Through cookies and similar technologies when you browse the Site.

  • Third Parties: From service providers assisting with SMS delivery or analytics (e.g., Google Analytics).

3. How We Use Your Information

We use your information to:

  • Provide construction services.

  • Communicate project updates, respond to inquiries, or send SMS messages (if opted in).

  • Improve the Site and our services through analytics.

  • Comply with legal obligations or TCR audits for SMS campaigns.

4. SMS Messaging Program (10DLC Compliance)

Our SMS program provides updates on construction projects. Participation is voluntary and requires explicit consent per 10DLC requirements.

4.1 Call-to-Action (CTA) Requirements

  • Clear Consent Mechanism:

    • You must actively opt-in to receive SMS messages. Consent is not assumed or bundled with other services (e.g., email or calls).

    • Opt-in methods:

      • Website form: “By entering your phone number and submitting this form, you agree to receive SMS updates from Novo Development Company, LLC about your project or services.”

      • Text-to-join: “Text START to [269.487.3170] to receive communication and updates on your construction project.”

  • Program Description:

    • Brand: Novo Development Company, LLC.

    • Purpose: Updates and general communication on construction projects.

    • Message frequency: “Message frequency varies based on project needs.”

    • Disclosure: “Message and data rates may apply.”

  • Opt-In Confirmation:

    • Example: “Welcome to Novo Development Company, LLC! You’re subscribed to project updates. Reply HELP for support, STOP to opt-out. Msg & data rates may apply.”

  • Opt-Out Instructions:

    • Every message includes: “Reply STOP to unsubscribe.”

    • Confirmation: “You’ve been unsubscribed from Novo Development Company, LLC updates. No further messages will be sent. Reply START to rejoin.”

    • Website Form: Visit https://www.novodevco.com/contact to opt-OUT via the online form.

  • Help Support:

    • Every message includes: “Reply HELP for assistance.”

    • Response: “Contact us at 269.487.3170 or https://www.novodevco.com/contact for support with your project.”

4.2 Sample Messages

  • “Novo Development Company, LLC: Your remodeling project is on schedule for 3/15. Reply HELP for support, STOP to opt-out.”

  • “Novo Development Company, LLC: Thanks for your tiny home inquiry! We’ll text updates as we design your space. Msg & data rates may apply. Reply STOP to opt-out.”

  • “Novo Development Company, LLC: Your cabinets are set for install on 3/10. Questions? Reply HELP. Opt-out: STOP.”

4.3 Data Handling for SMS

  • We do not share your data with third parties for marketing purposes. Data may be shared with service providers (e.g., SMS platforms) solely to deliver messages.

  • Consent records (e.g., timestamps, opt-in method) are retained for TCR compliance audits.

5. Disclosure of Your Information

We may share your information:

  • With service providers (e.g., SMS delivery platforms, web hosting) under strict confidentiality agreements.

  • To comply with legal obligations, such as responding to subpoenas or TCR requirements.

  • In the event of a business transfer (e.g., merger or sale), with notice to you where required.

6. Data Security

We use reasonable measures (e.g., encryption, secure servers) to protect your information from unauthorized access or disclosure. However, no method is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

  • Opt-Out of SMS: Reply “STOP” to any message or contact us (see Section 10).

  • Access or Correct Data: Request access to or correction of your personal information by contacting us.

  • Cookies: Adjust your browser settings to disable cookies (note: this may limit Site functionality).

8. Third-Party Links

The Site may link to external websites. We are not responsible for their privacy practices or content.

9. Children’s Privacy

Our Site and SMS program are not intended for individuals under 18. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this policy as needed. Changes will be posted here with an updated effective date. Continued use of the Site or SMS program after changes constitutes acceptance.

11. Contact Us

For questions about this Privacy Policy or our SMS program, contact: